ANU VIJAYAN
INFLUENCE SCIENCE
From Expertise to Influence™
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How to Help Audiences Understand, Remember and Act on Complex Ideas
Researchers and technical experts are trained to communicate with accuracy.
But influence requires more than accuracy.
In this engaging keynote, Anu Vijayan introduces the Expertise to Influence Framework™ a practical approach for turning complex ideas into messages that connect, resonate and inspire action.
The Challenge
Experts know a lot
The curse of knowledge keeps our message from landing.
Complexity creates confusion
Audiences get lost in jargon, details and information overload.
Information doesn't create action
People need relevance, connection and a reason to care.
The Expertise to Influence Framework
Understand
Visualise
Clarity Creates Connection
Make complex ideas easier to understand so audiences can connect with them
Metaphors Make Meaning
Ude stories and metaphors to make abstract ideas memorable.
Personalise
Relavence Drives Action
Make it relevant to your audience, so that they see themselves in the message and act.